Swing Country: Rural Democrats quit party before 2022 midterm

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A growing number of Democratic House candidates say the party needs to dramatically improve its appeal to have any hope of retaining power in Washington.

Why is this important: With House and Senate control over the bubble, many ambitious Democrats – from the South to the Midwest to the Rockies – are running against the image of their own national party.

What is happening: After four years of listening to President Trump, many rural voters are reflexively suspicious of progressive solutions to everything from the pandemic to infrastructure.

  • In one 3 minutes a d for his Senate campaign, Rep. Tim Ryan of Ohio never says he’s a Democrat.

What we hear: Democratic strategists advise candidates in states like these to refrain from all “fancy” language and focus on populist economic policies.

  • Several consultants insisted that democrat Strategies – on labor rights, broadband, climate and infrastructure – are popular in rural areas. This is the message that causes heartburn.

Concrete example : In Montana, where Republicans have held the only state seat in the United States since 1997, Democrat Monica Tranel seek a second seat Montana wins thanks to new census results. His ad states: “So many people I grew up with no longer vote Democrats.”

  • “They feel like Democrats despises rural America, ”she said.

Recent movements by President Biden on infrastructure and the child tax credit are “consistent with traditional, economic and democratic populism that has real currency in rural areas,” said Zac McCrary, Dem pollster and partner at ALG Research.

  • McCrary added that in districts and swing states, “Democrats must have an answer to the question: what makes you different from a lot of other Democrats?” ”

The context: These concerns are not new. Some Democratic leaders have long warned that leftist language hurts Democrats in inner city and rural neighborhoods. Representative Jim Clyburn (DS.C.) advised against “funding the police”.

What we are looking at: In Iowa, former Democratic congressional candidate JD Scholten announced last week that instead of running for re-election, he would lead the Rural Voter PAC, aimed at improving the party’s branding.

  • The group will target 39 US counties in rural battleground states, aimed at improving the performance of Democratic candidates by 5%.



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